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SUGAR, SPICE AND EVERYTHING NICE.


THAT SUGAR FILM

It is a 2014 Australian documentary exploring the “hidden” sugar in our everyday food and the negative impact it has on our bodies. The film is directed by  Damon Gameau who also the protagonist in this documentary.
The premise of the movies it that an average person living in America consumes about 22 teaspoons of sugar per day which is way more than what the human body is made to consume. This over-consumption of fructose/sugar leads to an unhealthy body and Damon experiments on his own body by cutting down on the consumption of sugar.
The film also has an accompanying book, “That Sugar Book” and website http://thatsugarfilm.com/ expanding upon Damon’s journey on alarming the people of the world about its health-destroying sugar consumption as well as the dark side of today’s food industries. One can find advice on helping oneself through various ways, and advice can be found in the film, book and the website.
The culture of consumption and illusion that we “need” these things are consuming the human race in effect ironically. We are consuming just to be consumed by our false needs. The environment and earth is suffering along with our bodies by being stressed to produce what should not have been desired to consume in the first place. 
This lust for consumption accentuated with the idea of media advertising and subliminal/ direct marketing is already showing its adverse impacts on the consumers, I do believe the first step to a sustainable future is to ensure the protection of mankind and conserving its ethos by ensuring a better quality of life.
Jamie's Sugar Rush

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