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REFUSE/RESIST/REDUCE/REUSE/RECYCLE AND BEYOND

REFUSE/RESIST/REDUCE/REUSE/RECYCLE AND BEYOND

Jack Johnson - The 3 R's


Growing up in Pakistan the notion of Recycling was very vague, it was a conversation but in reality, what was not of any use to me became somebody else and from there on it would soon end up in a landfill on the outskirts of the city, where the children of the forgotten and the downtrodden would try and salvage what could be reused if not sold, some even choosing to live better part of their marginalised lives in the landfills.
Possibly my first reality check was when I held my newly born daughters, I wanted to make some difference for them, educate them and lead as an example.
In this journey, what I observed essentially sets an undertone to all my words…I saw over consumption, it was uncanny how each time a new fad came in, we shifted our opinions, our choices changed like the days of the week. We had accepted this pattern of how advertisers would shape how we allocated our weekly budgets… through this pattern I hypothesised what would be my first lesson, and it did not begin with Reduce it began with an angst “Refuse!” THOU SHALT NOT! I had to somehow make myself and then others realise the unnecessary paradigm of Necessary as advertised, followed by “Resist” to understand that it was important not to give in followed by “Reduce” “Reuse” and then “Recycle”.
With the Millions spent on product development there are Millions spent on finding ways to make that product profitable with research on market trends and sweet spots for consumption, with people standing in lines for days at end for the new iPhone or the kind when the need is not present, corporations funding awareness for “Green” by making sure their sales don’t drop. I am not criticising the Business; my issue is with the consumer and the educator.
Educate Resistance before it is too late.

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